Indeed, calls to ‘cut back’ seem to be loudest from within the design community. Take A Manifesto for Sustainability, published earlier this year on the popular America Core77 design website (3). Its author, Allan Chochinov, didn’t pull his punches on the design profession. Taking the doctor’s Hippocratic Oath as his starting point for design, his manifesto insists that designers, like doctors, should ‘Do no harm’. The manifesto continues by suggesting that design is a modern-day plague. Under the heading of ‘Stop making crap’, the manifesto argues that we are all ‘suffocating, drowning, and poisoning ourselves with the stuff we produce’, all because of the designer. Chochinov’s manifesto is only the tip of the iceberg in this anti-design outlook.