“What I want to share today is a new study that supports my thesis. Researchers at the University of New South Wales in Australia set out to determine whether common cognitive biases affect people who are searching on the Web. The chief such bias is what they call theanchoring effect — the idea that our prior beliefs affect how we process new information.
When you’re searching Google — whether for information on 9/11, the war in Iraq, or the best way to treat athlete’s foot — do you do so with an open mind?”
Oh come now, when do you ever have an open mind?