“Subvert And Profit is a service that lets users pay to get their sites on Digg (and more recently StumbleUpon).

Unlike Pay Per Post, the company doesn’t waste a lot of time trying to spin their business into something socially acceptable. People pay them to pollute big social sites and get traffic, and they’re ok with being slammed for that. As long as they make money. The whole operation is complete with founder pseudonyms (Ragnar Danneskjold, Vasili Taleniekov), proxied whois records, and a clandestine PayPal Account.”