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NYTimes uses “epic fail”. Ugh: “The campaign does not address the epic fail of Vista”
From The New York Times: ADVERTISING: The Billion Designers of Windows 7 

In Microsoft’s new ad campaign, the company credits a billion PC
users with the creative genius behind moving beyond a certain unnamed
previous Windows operating system. http://www.nytimes.com/2009/10/22/business/media/22adco.html

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